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Sports Art and Elliptical Machines: A Profitable Partnership

The connection between Sports Art and elliptical machines didn’t start until 1996, although the company has been involved in the business of fitness equipment manufacturing since 1977. Prior to launching its own exercise supplies brand, the firm, then called SportsArt Industrial, operated as an original equipment manufacturer. It manufactured lawn darts and supplied fitness equipment parts to companies such as Precor, Schwinn, Universal and Tunturi. The business enterprise then changed its name to SportsArt Fitness and decided to introduce its own brand of exercise machines including treadmills, elliptical exercisers and cycles.

The decision proved to be sound; Sports Art and elliptical became a byphrase in the fitness equipment industry mainly due to the high quality products that the company produces. The OEM experience provided SportsArt with the knowledge of how to create the best parts for fitness machines, which then resulted in the manufacture of several lines of ellipticals that received citations and awards from supplier groups, consumers and industry analysts.

The company was named the Best Cardio Equipment Supplier of 2005 in the Nova7 Supplier Awards. The firm’s Xtrainer was also named Best Product in the same year. With these accolades, SportsArt was able to cement its position as one of the top exercise equipment manufacturers in the United States. The quality of its products and its highly regarded customer service became the keys to the company’s success.

SportsArt’s expertise in the manufacture of components has led to the creation of several lines of elliptical models touted as some of the best in the whole industry. The firm’s product lines for ellipticals include the 805, E82 and 8300 among others. The products’ prices range from $2,000 to $5,000 and they all carry the company’s patented UFit Technology which allows the elliptical models to fit users of any shape or size. This technology is exemplified in SportsArt ellipticals’ adjustable stride length.

The company has been known to manufacture its own components, unlike other fitness equipment sellers that outsource their production. The parts for its products are produced in the firm’s fully-automated factory in Taiwan which features pick and place robots. The ellipticals manufactured under the company’s banner include models for home use, industrial and health clubs. Detailed instructions on how to assemble the machines and various options for delivery are also part of the company’s highly rated customer service.

The business connection between Sports Art and elliptical machines has proven to be a profitable one, not only for the company, but for the customers as well. Not bad for a business which started as a manufacturer of lawn darts.